Live It Up! was a Canadian healthy living and consumer awareness television program, which aired nationally on CTV from 1978 to 1990.

Live It Up! featured a mix of serious consumer-affairs topics and lighter consumer topics, mostly delivered in a tongue-in-cheek style. Regular segments included the Watchdog, a man whose face is never shown while testing different brands of a product, and "What bugs you?" where concerned consumers talk about problems with household products, and those involved in those products explain why those problems occur and/or mentions how they are improving them, and "The Great Canadian Joke-Off", a nationwide search to find the funniest joke in Canada, with each segment ending with an annoyed monkey.