The CBC English language service featured a regular ninety-minute program of television drama (later changed to 60 minutes) on Sunday or Tuesday nights.

On occasions when Ford sponsored the play, the program was titled Ford Television Theatre. When General Motors sponsored between 1954-1956, the show was titled General Motors Theatre. When General Motors sponsored between 1958-1961, the show was titled General Motors Presents.

The final series in the summer of 1961 consisted not of originally-produced dramas but 12 broadcasts of a bought-in British anthology series called Interplay.