Growing in both reputation and experience, the CCMA (Canadian Country Music Association) was able to secure a broadcast partnership with CTV Television in which the 1987 Canadian Country Music Awards were televised for the first time coast to coast to coast. The CCMA partnered with CTV until 1996.

In 1997 the CCMA entered into a new partnership with CBC Television, with encore broadcasts on CMT Canada. The 2005 Canadian Country Music Awards were also broadcast for the first time on the U.S. Network GAC (Great American Country) and on CMC (Country Music Channel) in Australia.